Our Team


UBCO has attracted an eclectic range of people from different cultures, with a wide range of skills and experience. The team collectively defined the vision behind the company.

Power your Purpose

Our users are often inspired people trying to make a difference in the world and to the lives of others. Our goal is to power their purpose. So our vision naturally reflects this: “To enable people to do inspiring stuff. Inspirational journeys, exploring our planet, saving our parks, working smarter and safer. We want a better world and we want our products to help you make a difference in it.”

The values we strive for are transparency, honesty and reliability. We embrace sustainability and design for individual customer experiences.


UBCO is managed on a day to day level by a small experienced executive group. Due to the fast-moving nature of the business, UBCO operates a range of functional teams across all subject matter areas in a relatively flat structure.


The UBCO Board is comprised of executive and non-executive staff chaired by Katherine Sandford, an experienced applied technology executive. This group meets monthly and has a quarterly rhythm of light reporting, heavy reporting and strategic review.

The strategy review is tied to an established system of Objectives and Key Results. This drives company-wide alignment and focus, and provides the backbone of our HR interactions with weekly 15 Five feedback reports and quarterly 1 on 1’s.


UBCO is headquartered in Tauranga, New Zealand. This centre of innovation sits on the ocean and is the largest port by volume in New Zealand. It is home to a progressive and collaborative business eco-system including international leaders in Robotics, Materials, 3D Printing, Engineering, Horticulture and Logistics.

UBCO US is based in Eugene, Oregon (Duck Country). It is in the heart of the silicone shire and has become a technology hub on the west coast and has ready access to a wide range of highly skilled staff. Both cities are located in beautiful environments and range from the mountains to the sea. Attracting staff that are as at home in the outdoors as they are in the office. After all, you have to be able  to ride to know how to sell and support our products.


Tim Allan


Timothy Allan has over 20 years of experience as an innovation and R&D Leader. Prior to leading UBCO, Timothy established his own product development company Locus Research and led it for 15 years. Timothy has operated across diverse industries from sporting and equipment, to construction products, medical devices and aerospace. He has advised some of New Zealand's leading companies on R&D and Innovation as well as being an active early stage investor.

Katherine Sandford


As head of People & Culture (PxC) Katherine is charged with growing a great team. Katherine developed her career at Trimble Inc and held leadership roles in Customer Service, Sales & Distribution, and served as General Manager across several vertically focused businesses. Over more than 20 years, she worked in Europe, the United States and New Zealand. Katherine is a professional Director, serving on several Boards as well as chairing the UBCO Board of Directors.

Neil Tierney


Seasoned designer and marketer focussed on building ambitious purpose driven brands and customer centred businesses. UK Entrepreneur of Year 2004. Advisor and investor with 20 years' board and experience including three successful exits. Specialty using data, insight and digital to unlock the full potential of customers and partners.

Ethan Ralston


Leading sales and growth Ethan is an experienced entrepreneurial executive within the technology industry. Over 13 years leading growth in presidential, CEO and VP of Business Development roles at Feeney Wireless later Inseego with Novatel Wireless. Founded businesses in IoT and Electric Vehicles. Ethan brings a leadership in LTE, Sales, Customer Success Marketing and Financial Management.

Tracey Swinehart


Tracey is an experienced Executive Director and CFO with a demonstrated history working in innovative NZ businesses. Tracey has strong product and manufacturing experience. Before joining UBCO Tracey worked alongside Timothy at Locus Research as an Executive Director bringing a commercial focus to Locus clients.

Colin Godby


Colin heads up the Product and Engineering groups at UBCO. This means building out the strategy for how UBCO develops compelling products to drive our growth while also establishing the frameworks for design, development and delivery into the market. Previous to UBCO, Colin worked in variety of industries including consumer electronics, advanced vehicle technologies and themed entertainment.

Phil Harrison


As EVP, Enterprise & Sustainability (ExS), Phil is focussed on scaling vehicle subscription and growing sustainable transport with enterprise fleet customers for UBCO. Phil previously founded a renewable technology consultancy and subsequent to being acquired, ran the Energy division of a National UK contractor, building MWs of utility scale Solar PV across the UK.


Dylan Hughes

Sales & Marketing Director – Australasia

Claire Boggiss

Customer Services Manager

Russell Lake

Support & Despatch Manager NZ

Rob Beck

Chief Technology Officer

Justinas Pagirys

Commercial Director EMEA

Brett Wallace

Director of Technical and Customer Services

Danny Neill

Industrial Designer

Ryan Johnson

Financial Controller

Kat Sutherland

Marketing Manager

Nick Collins

Senior Graphic Designer

Robin Lyttle

Senior Graphic Designer

Hilary Robotham


Jocelyn Sharples

Finance and Admin Manager

Amy Morgan

Accounts & Payroll Manager

Kevin Rickerson

Support / Distribution Manager US

Jimmy Shieh

Manufacturing Programme Manager

Mark Phillips

CEO Australia

Ethan Speidell

Technical Support

Cameron Barry

Service Technician

Clayton Williams

Service & Assembly Technician – US

Carl Wong

Senior Engineer – Power Electronics

Connor Bamford-King

Electronics Engineering Intern

Ken Wang

Asia Operation Manager

Wei Teng

Supply Chain Specialist

Domas Zinkevicius

Mechanical Engineer